As the Head of People at weWow, my role is focused on attracting, nurturing, and retaining top talent. I manage the entire employee journey—from recruitment and onboarding to ensuring that every team member remains engaged and motivated throughout their time at weWow. Prior to this, I spent 12 years in the retail industry, working for an iconic denim brand. Branding and strong values were essential to stand out and engage with both our audience and employees. This experience fueled my passion for brand management, which I now apply to creating an impactful and engaging employee experience at weWow.
One of our biggest challenges in attracting top talent has been crafting an attractive employee value proposition that truly stands out and resonates with candidates. In a competitive market, differentiating our brand and ensuring potential employees see the unique benefits of joining us is key. Additionally, being competitive within our industry while still maintaining our core values and company culture requires us to constantly adapt and innovate to meet candidate expectations. Balancing these elements while remaining true to who we are as a company has been a challenge we continue to refine.
Creating a sense of belonging for new hires from day one is a challenge we’re always refining. We want our employees to instantly feel connected to our mission and core values, but aligning them with our vision while ensuring they aren't overwhelmed can be tricky at times.
That's why we're designing a personalized weWow onboarding experience—one that’s structured yet engaging. This helps integrate new hires into our workflows and culture step by step, allowing them to feel part of the team while keeping the process manageable and meaningful.
At the heart of our company culture is the belief in unity, where we bring people together under shared goals and values. Our core values guide every interaction, creating a strong sense of purpose and direction. Through our community and engagement initiatives, we aim to foster a genuine feeling of belonging. Being surrounded by like-minded individuals who share the same vision and drive ensures that every team member feels connected, supported, and part of something bigger. Together, we create an environment where collaboration thrives, and everyone is empowered to grow.
We work with like-minded partners because our vision is all about creating exceptional service.
Here's why weWow chooses Helloprint:
Merch by HelloPrint is an initiative of HelloPrint, Europe's leading online merchandise and print platform
